Privacy Policy
This Privacy Policy outlines how personal information is collected, used, and shared when visiting or making a purchase from euphorama.com (the “Site”).
Personal Information We Collect
When visiting the Site, certain device information is automatically collected, including your web browser, IP address, time zone, and some cookies on your device. As you browse, we also collect information on individual web pages or products viewed, referring websites or search terms, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device that often include an anonymous unique identifier. For more information on cookies, visit allaboutcookies.org.
- Log Files: Track actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information on how you browse the Site.
When making a purchase or attempting to purchase through the Site, certain information such as name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number is collected. This is referred to as “Order Information.” When we mention “Personal Information” in this Privacy Policy, it includes both Device Information and Order Information.
How Do We Use Your Personal Information?
Order Information is primarily used to fulfill any orders placed through the Site, including processing payment information, arranging for shipping, and providing invoices and order confirmations. Additionally, Order Information is used to:
- Communicate directly
- Screen orders for potential risk or fraud
- Provide information or advertising related to products or services, as per the preferences shared
Device Information is used to help screen for potential risk and fraud (particularly using IP addresses) and to improve and optimize the Site through analytics and assessing marketing campaign success.
Sharing Personal Information
Personal Information is shared with third parties to assist in its use as described above. For example, Shopify powers our online store, and you can read more about Shopify’s privacy practices here. We also use Google Analytics to understand how customers use the Site, which can be reviewed here. You can opt out of Google Analytics here.
Additionally, Personal Information may be shared to comply with applicable laws and regulations, respond to legal requests, or protect rights.
Behavioral Advertising
As noted, Personal Information is used to provide targeted advertisements or marketing communications believed to be of interest. For more details on targeted advertising, visit the Network Advertising Initiative’s educational page.
To opt-out of targeted advertising, use the following links:
Alternatively, opt out of some services through the Digital Advertising Alliance’s opt-out portal.
Do Not Track
The Site’s data collection and use practices are not altered upon receiving a Do Not Track signal from your browser.
Your Rights
European residents have the right to access, correct, update, or delete personal information held. To exercise this right, please contact us via the contact details provided below. Personal information is processed to fulfill contracts (e.g., orders made through the Site) or pursue legitimate business interests. Note that information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
Order Information is maintained for records unless and until a deletion request is made.
Changes
This privacy policy may be updated periodically to reflect changes in practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about privacy practices, questions, or to file a complaint, please contact:
Business Address: Euphorama, 2300 Lakeview Parkway, Suite 700, Alpharetta, GA 30009, USA
Email: support@euphorama.com
Phone: +1-800-705-2198